10 Performance Marketing Metrics You Should Track

Performance marketing relies on data-driven strategies to optimize campaigns. Key metrics to track include Click-Through Rate (CTR), which measures ad effectiveness; Conversion Rate, indicating how many users take the desired action; Cost Per Acquisition (CPA), essential for budgeting; Return on Ad Spend (ROAS), reflecting campaign profitability; Customer Lifetime Value (CLV), assessing long-term value; Bounce Rate, revealing user engagement; Impression Share, showing visibility; Cost Per Click (CPC), for budget efficiency; Customer Retention Rate, indicating loyalty; and Average Order Value (AOV), which helps in maximizing revenue. Monitoring these metrics enables marketers to refine strategies and achieve better results.